Business : Fried Ice Cream
Unique selling point : Combination of hot and cold, best served during on hot sunny days. Since UM does not have an ice cream kiosk yet, fried ice cream or aiskrim goreng is one of the best choices that people can get besides typical cone ice creams or McDonald sundaes. Besides that, this type of food is a very rare and not always found anywhere in hawker food stalls. Its something very light and everyone can eat it!
Target customers : Youngsters, lecturers, foreigners.
Evidence:
We made a survey regarding this food. The results showed positive reaction.
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